Metrica checks counters, traffic, conversions, goals and measurement gaps. It explains findings and prepares one protected JavaScript or URL goal change after exact SHA-256 confirmation. Audits are read-only; changes are read back from Yandex.
Direct studies your offer, website and measurement, then prepares keywords, negatives, ad groups, ads, sitelinks, images, budget, bidding and Metrica goals. It creates a search Unified Performance Campaign in DRAFT/OFF. Moderation and launch remain separate: it does not start delivery or spend budget automatically.
Secrets stay in the operating system credential store. Metrica is free under MIT. Direct costs ₽3,000 once and includes perpetual use of the received version plus 12 months of new releases. Direct uses a private GitHub repository; Metrica is public. Codex or Claude Code required.
Metrica: https://anilau.com/en/agent-plugins/yandex-metrika/
Direct: https://anilau.com/en/agent-plugins/yandex-direct/